Marketing and Events Committee History and News

History


In November of 2011, Town of Eagle voters approved a hotel room tax dedicated to market town amenities and create events to improve the town’s economy. The Board of Trustees quickly formed a Marketing and Events Committee (MEAC) and hired a staff member to coordinate activities. The Committee is a diverse collection of business and community members. The town is now poised to market the town effectively. The MEAC committee has been charged with sponsoring events to attract visitors to the community. The Committee welcomes discussion and proposals from promoters to sponsor events in the Town of Eagle.


Purpose


To enhance the economy of the Town of Eagle by emphasizing its desirability as a year-round travel and recreation destination to visitors who appreciate and respect Eagle’s character and resources.

Mission


To market and maintain the quality of the Eagle experience for the benefit of both the visitor and the economic sustainability of the community, while respecting our natural surroundings. The MEAC will encourage and recruit event organizers to produce a diverse collection of events in Eagle. With a single point of contact for events administration, the MEAC will act in a sponsorship role, allocating “seed” money to those events that particularly contribute to our overall objectives. They will evaluate events to ensure the investment in public funds is allocated effectively, and producers will be held to a high level of accountability.  

Objectives

 


The MEAC will increase awareness of Eagle’s attributes in key markets to event promoters and consumers. The MEAC supports a calendar of events to accomplish the following goals:
 
  • Elevate the profile of Eagle 
  • Increase sales and lodging tax revenues
  • Increase length of tourist visits  
  • Encourage visitor loyalty 
  • Increase return rates  
  • Increase brand awareness  
  • Increase website traffic  
  • Appeal to diverse target markets  
  • Provide community and high quality of life for guests and residents  
To qualify for funding review, events must support these strategic priorities and objectives. 
Please view the Special Event Funding Application.

Additional Information


For additional information, please contact Amy Cassidy, Town of Eagle Marketing & Events Director  at 970-390-5612.